However, make sure the keyword placement sounds natural and avoid stuffing unnecessary words. However, it’s different from when you want to rank for “best webcams for streaming”. Users with this intent simply wish to compare the best webcams for streaming purposes. Meanwhile, when a user searches for “buy a JBL Bluetooth speaker” Google instantly shows eCommerce pages as the top results.
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Optimizing your landing pages with keywords can improve your Google’s Quality Score and increase your site’s visibility. Search engines want to point their users toward sites with an enjoyable user experience. A website that forces them to wait—even just a few extra seconds—can dampen their experience. Best practices for producing relevant SEO content include offering original information, updating facts regularly, and sticking to topics within your website’s area of expertise.
How Does Google Rank Websites?
That’s why they operate like librarians by BHS Links reading content across the web and adding it to their library. In SEO terms, we refer to this process as crawling (reading the web’s content) and indexing (adding the content to the library). The relevancy of the content to what the user is searching for is the number one SEO factor. By analyzing the behavior of millions of searchers, Google knows what type of content they expect to see for a particular query. To learn more about technical SEO, consider enrolling in a technical SEO course (there are free and paid options). On-page SEO mainly revolves around content SEO and using the elements around that content to improve your findability for relevant terms.
- Just as you perform a competitive analysis to identify market gaps and differentiate your products and marketing efforts, you’ll need to investigate and analyse competitors’ SEO.
- Google’s Search Algorithm is used as an umbrella term to refer to all the individual algorithms, machine learning systems and AI technologies Google uses to rank websites.
- Meta tags are pieces of HTML code, but don’t worry—you don’t have to be a programmer to add HTML meta tags to a web page.
In this guide, learn about SEO fundamentals and how to apply them to achieve maximum results on your website. Now that you have a list of keywords that your target customer searches for in Google, it’s time to write content. Fortunately, thanks to the keyword research you just did, this step should be pretty simple.
If you’ve any more questions on SEO essentials and basics, let us know in the comments. By learning proper SEO, you can increase your search visibility. By increasing your search visibility, you can bring more visitors, which ultimately leads to more conversions and sales. Simply divide your blog’s main topic into several categories so you can create specific blog posts for each category.